System: Convert — Turn interest into action
Conversion Optimization
Behavior analysis, hypotheses and A/B tests to get more results from the traffic you already have.
Doubling traffic is expensive; doubling conversion is often cheaper. We start with diagnosis: analytics, session recordings, heatmaps and form analysis show where people stall and where they leave. Every problem becomes a hypothesis: 'if we change X, Y will grow, because…'.
Hypotheses are ranked by expected impact and validated with A/B tests where traffic allows — elsewhere with sequential improvements and pre/post analysis. A change stays only when data confirms it; results compound — every winning test keeps working.
Frequently asked
We have little traffic — is CRO still relevant?
Yes, the method just changes: instead of classic A/B tests we use heuristic audits, session recordings and removing obvious friction — which lifts results even on low traffic.
Will we need a redesign?
Rarely. CRO is about finding what to change in what exists — the decisive things are often details: headlines, form fields, trust elements, speed.